In the Spotlight: Gregory Ulmer

Closing off the second day of the conference, Gregory Ulmer will bring the discussion into the digital world by intervening through online video conferencing. Ulmer is Professor of English and Media Studies at the University of Florida and is a new media theorist widely recognized for books as Applied Grammatalogy (1985) and Internet Invention: From Literacy to Electracy (2003). Drawing from Derrida’s theories, Ulmer has coined the concept of “electracy” to designate the transformative change from a culture of print literacy to a digital culture: “electracy is to digital media what literacy is to print,” as Ulmer famously put it, point to the knowledge skills and new media literacy necessary to understand and make full use of electronic and digital media. As a visual abstract for his talk, Gregory Ulmer proposed the following apparatus sheet charting the transition from orality to literacy to electracy.

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